DR food site
Design lead
A project about how to create a unique and more visual food universe. The goal is to extend the user experience and bring the users closer to DR's popular food programs such as "Bagedysten" and "Spise med Price".
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Problem
How do we upgrade the food site with both old and new content and keep a approaching design? How do we get the users to regularly showing up on site to be inspired or find recipes from TV program.
Ideation
DESIGN: Working with design templates that will invite the users to try out the recipes with beautiful tasty visual food images. UX: Make easy to find content and make sure they be inspired for more or get tempted to try something new.
Learnings
Spend time finding the right food stylist and photographer is so important. It's the photo or video that sells the recipe and catch the users attention.
